Crafting Your Brand Voice with High Level's Latest Features

Hello, Bridget Bartlett here from My Vision Agency. Today, I'm thrilled to walk you through the latest release of our brand voice feature within High Level. If you're focusing on enhancing your brand's identity, this is a game-changer for you.

Introduction to Brand Voice

In High Level, under the marketing tab, you can now explore the brand boards and find the brand design kit. This space allows you to store your logo, brand colors, and font types. But here's what's new: the ability to store and refine your brand voice. Today, I'll guide you through setting that up.

Setting Up Your Brand Voice

Let's dive right in. We'll start from scratch, though soon you'll be able to autofill using your website URL. Once you begin, you'll see a form to fill out with your brand details. This might feel overwhelming if you haven't nailed down your target audience or your brand's core aspects like customer pain points or brand promise. It’s crucial to establish these before diving into marketing to ensure your offer solves your customer's problems.

Getting Assistance

If you find yourself stuck, don't worry. Our AI Coach, powered by Hey Levi, is here to help. You can embed it into your account and use it to create a brand playbook. This tool answers important questions about your brand, helping you fill out your brand profile with ease. Once your playbook is ready, it can streamline creating images, social media posts, email replies—tailored to your brand.

Completing the Brand Profile

Let's go through the steps together. Using a form I’ve prepared, I’ll copy and paste the necessary details:

• Type of Business: Software Company

• Website URL: I Vision Agency

• Contact Information: Email, Company Address, Business Phone Number

• Business Hours

• Tone of Voice: Professional

• Target Audience: Entrepreneurs, small business owners, and SaaS resellers overwhelmed by marketing.

Next, we focus on customer pain points like wasting time or feeling overwhelmed by digital tools. Then, we define our brand promise: empowering entrepreneurs with AI-driven automation strategies. We also lay out our brand values, emphasizing imagination and innovation while opposing inefficiencies.

Brand Superiority and Call to Action

Understanding what sets us apart is essential. We offer a unique blend of AI-powered automation and a strong community, all based on the four-hour workday lifestyle. Without engaging with our brand, customers risk falling behind and may miss opportunities for growth and efficiency.

Our call to action is simple: join our free community to begin your journey with us.

Utilizing Your Brand Voice

After saving your brand voice as "MVA Voice", you’ll find endless opportunities to utilize it throughout your High Level tools. Whether it's in social planner posts, funnels, blogs, or email templates, your established brand voice can now enhance every piece of content you create.

Join Us

If you have questions, join us in our open office hours. Whether you're part of our free community or reseller program, there are multiple ways to connect and learn more. If you're new, sign up at myvisionagency.com for the community or create a high-level account with a complimentary reseller program membership.

Thank you for joining me today. I look forward to assisting you in our open office hours. Go out there and make your vision a reality. Bye for now!