Understanding the Double Opt-In Funnel

In the ever-evolving world of digital marketing, a well-maintained email list is invaluable. One effective method to ensure your email list is both clean and engaged is through the implementation of a double opt-in funnel. Bridget Bartlett from My Vision Agency demonstrates the step-by-step setup of such a funnel using GoHighLevel, a comprehensive platform designed for marketing agencies and solopreneurs.

Understanding the Double Opt-In Funnel

Before diving into the setup process, it's crucial to understand what a double opt-in funnel is. This process requires a user to confirm their subscription to your email list through a link sent to their email. This step ensures the validity of the email provided, often leading to higher engagement rates and a cleaner list, ultimately protecting your email reputation.

Step-by-Step Guide to Building a Double Opt-In Funnel

Step 1: Create a Landing Page

Start by designing a landing page where users can opt-in to receive a free resource, such as a guide. The call to action here would be to prompt users to enter their email address to access the guide.

Step 2: Set Up a Three-Step Funnel in HighLevel

Within your HighLevel account, set up a funnel consisting of three key pages:

• Homepage: Includes a call to action for the guide download.

• Thank You Page: Post-opt-in, this page thanks users for their interest and prompts them to check their email for a confirmation link.

• Confirmation Page: Contains the downloadable guide; accessed once the confirmation link in the email has been clicked.

Step 3: Configure Email Confirmation Links

Utilize HighLevel's "Trigger Links" to track interactions with confirmation emails. Create a trigger link leading to the confirmation page and include it in your first email to subscribers.

Step 4: Automate with Workflows

Set up a workflow in HighLevel that triggers upon form submission. This workflow sends the initial email with the confirmation link. Ensure the workflow's goal is for the subscriber to click the link, moving them onto the next stage only after this action is completed.

Fine-Tuning Your Workflow

With automation, ensure:

• You update a custom field marking the subscriber as engaged once the link is clicked.

• Engagement tracking scores points for opening and clicking emails to better analyze interaction levels.

Curate a Smart Newsletter List

For effective email campaigns, create a smart list:

• Include only those marked as "approved" who have valid email addresses.

• Ensure subscribers have met interaction criteria (e.g., engagement scores) to confirm active interest.

Finalizing Your Campaign

With your double opt-in funnel and smart list in place, you can confidently send out newsletters or promotional emails. HighLevel allows segmentation for targeted communications, ensuring your messages reach the right audience.

Utilizing these strategies not only enhances list quality but also maximizes engagement, opening pathways for strategic marketing initiatives.

Join Us for Expert Training and Growth Opportunities

Stay ahead in the digital marketing realm by joining our live training sessions Monday through Thursday at 2 PM EST, followed by open office hours where you can engage with Bridget Bartlett directly! Plus, our Friday group coaching for reseller program members offers unique insights to elevate your business skills. Create a free 30-day trial with HighLevel or join our reseller program by visiting My Vision Agency.