How to create a brand color pallet and logo

Part 1: How to create a brand

Did you know that inconsistent brands scream, "I am an unsuccessful business! Do not trust me!" Well, not literally but that is what your potential customer feels and thinks when they see your website or social media content and there is no consistency.

When you first create a brand, you need to choose a color palette, logo and then optimize your social media profiles to make sure your brand is represented every where in a consistent and professional manner so you can start to establish the trust that your customers need to consider your business as the solution to their problem.

Today, we are starting a new series to walk you through the steps of creating a professional brand and then we will talk about how to build an audience of your perfect customer so you can establish yourself as an authority by creating content related to your business and how it is the solution to these customers.

Part 2: Setup your brand for success

Once you have chosen your brand colors, logo and optimized your social media platforms, you need to create a system to manage your leads so you can turn them into sales.

You will need to purchase a domain name and custom email address to set up your system. You can do this using Bluehost, Name Cheap, GoDaddy or any other registrar you choose.

Today, I am going to show you how easy this is to get set up so you can fast track your success without spending years on this process because you think it is too "techie"!

If you are not a member yet, we have options for new and current High Level members at https://bridgetbartlett.com 

Step 1: Purchase domain name and custom email address

Step 2: Add records to registrar and connect to GHL

-CNAMES
www -flash.funnels.msgsndr.com
Members -preview.memberships.msgsndr.com

-A RECORDS
yourdomain.com -34.68.234.4

Step 3: Add records for email sending domain

Step 4: Create phone number 

Step 5: Create opt-in page for network 

Step 6: Connect domain

Part 3: Create a social media strategy and automate it

Once you have established your brand and set up your system, you are ready to start promoting your brand. However, we want to create a strategy that is automated so we can spend our time doing the things that move the needle in our business.

Today, I am going to how you how to easily get branded content scheduled to post to your account, automatically, even if you are not sure what your offer is yet.

The goal is to provide content that is considered value to our perfect customer and save us time.

If you are not a member yet, we have options for new and current High Level members at https://bridgetbartlett.com 

👉Create or purchase social media content. I use Fiverr to create quotes when getting started. Here are 2 options to help you. 

Bible Quotes: CLICK HERE

Inspirational/ Motivational Quotes: CLICK HERE

👉Add to media gallery

👉Connect social media platforms to social planner

👉Download and complete CSV

👉Upload to social planner

👉Edit each post to add first comment with your link

Part 4: Build an audience for your brand

So you have a brand established and now you need traffic. You can pay to run ads if you have thousands of dollars to invest. However, most new business owners do not have the funds to do this.

So, I am going to show you how to find the perfect customer for your brand and then invite them into your community so you can share valuable content with them to establish yourself as an authority in your niche while also showing your business is the solution to their problems.

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🙋HAVE QUESTIONS?

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