The Ultimate Guide to HighLevel's New Video Testimonial Feature
In the currency of the digital world, trust is gold. While written testimonials have long been a staple for building credibility, video testimonials are the new gold standard. They offer an unparalleled level of authenticity, allowing potential customers to see and hear the genuine satisfaction of real people. The problem? Collecting them has always been a logistical nightmare, plagued by clunky software and friction-filled processes.
Until now. Fresh from its announcement at the Level Up Summit, HighLevel has just released a game-changing new feature that eliminates the hassle and makes collecting video testimonials effortless. This guide will provide a comprehensive, step-by-step walkthrough of this powerful new tool, from initial activation to embedding a wall of authentic video reviews directly on your website.
More Than Words: The Power of Authentic Video
Before we dive into the "how," let's talk about the "why." The power of social proof is undeniable. Research shows that a staggering 72% of customers say that positive testimonials and reviews increase their trust in a company 1. Video takes this to the next level by adding a layer of authenticity and emotion that text simply cannot convey. It allows potential customers to connect with the storyteller on a human level, making the endorsement more powerful and persuasive.
Video testimonials are not just about building trust; they are about driving results. They have a higher retention rate than text, leading to better engagement and, ultimately, higher conversion rates. By allowing potential customers to see the real-world impact of your product or service, you are empowering them to make a more confident purchasing decision.
Your First-Mover Advantage: How to Enable This Feature Today
This brand-new feature is currently in HighLevel Labs, which means you have a unique opportunity to get ahead of the curve. To activate it, simply follow these steps:
Navigate to yourAgency Settingsand click onLabs.
FindVideo Testimonialsand toggle it on.
You will then have the option to activate it for a single sub-account (perfect for testing) or for all of your sub-accounts at once.
It's important to note that this feature will be rolled out to all accounts on January 20th, so by activating it now, you are gaining a significant first-mover advantage.
The Collector: Your System for Gathering Video Gold
The heart of this new feature is the Collector, a fully customizable system for gathering your video testimonials. Think of it as your own branded, automated video booth. You can create an unlimited number of collectors, allowing you to tailor the experience for different services, products, or customer segments.
When building your collector, you have complete control over the branding and customer experience. You can customize the spokesperson, welcome message, instructions, and up to three questions to guide your customers' feedback. You can also add your own logo and set your brand colors for a fully white-labeled experience that reinforces your brand identity.
Making the Ask: Simple, Direct, and Effective
Once your collector is set up, it's time to start requesting testimonials. You can send a review request directly from a contact's record via email, SMS, or even WhatsApp. You can also use pre-made email templates to ensure a consistent and professional approach.
This is where the magic happens. Your customer receives a simple link. When they click it, they are taken to your branded collector page where they can record their video directly in their browser. There are no downloads, no special software, and no complicated instructions. It's a frictionless experience that dramatically increases the likelihood of a response.
From Collection to Conversion: Displaying Your Videos
Once you've started collecting your video gold, it's time to put it to work. The Widget builder allows you to create a beautiful, customized display of your video testimonials that you can embed on any website—even if it's not built on HighLevel.
You have full control over the look and feel of your widget. You can choose from different layouts (list, grid, or carousel), select which videos from which collectors to display, and customize the titles, descriptions, and colors to match your brand. This allows you to create a dynamic and engaging social proof element that will build trust and drive conversions.
Turn Your Happy Customers into Your Best Sales Team
This new feature is more than just a tool for collecting videos; it's a complete system for building an automated engine of social proof. It's another example of how HighLevel is consolidating the marketing stack, providing a powerful, integrated solution that replaces the need for another expensive, standalone software.
Want to learn how to integrate this powerful feature into a fully automated reputation management system? Join our free community at My Vision Agency for live coaching, step-by-step guides, and the strategies you need to turn customer feedback into your most powerful marketing asset.
The Future of Testimonials is Here
The future of testimonials is authentic, engaging, and effortless to collect. With the new Video Testimonial feature, HighLevel has once again empowered businesses to build trust and drive growth with a powerful, integrated solution. The future is here—it's time to activate this feature and start collecting your video gold today.
