Top 3 reasons your emails go to spam

If you are using High Level for your emails, you understand how important it is to ensure you have set everything up correctly because, if you don't, your emails are going to end up in spam and that defeats the entire purpose of sending the emails to your list.

I have done over 100 onboarding sessions and talk to users every single day. I see 3 very common mistakes users make when setting up their emails and I am going to share them with you today so you can make sure to set yours up correctly.

Creating a DMARC (Domain-based Message Authentication, Reporting, and Conformance) record involves several steps, including configuring your DNS settings and specifying your DMARC policy. Below is a general guide on how to create a DMARC record:

Step 1: Ensure SPF and DKIM are Configured

Before setting up DMARC, you should have SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) already configured for your domain. These are prerequisites for DMARC to function correctly.

Step 2: Create the DMARC Record

A DMARC record is a TXT record in your domain's DNS settings. The record specifies the DMARC policy for your domain. A basic DMARC record might look like this:

v=DMARC1; p=none; rua=mailto:[email protected];

Here's what each tag means:

• v=DMARC1: Specifies the DMARC version.

• p=none: The policy to apply (none, quarantine, or reject).

• rua=mailto:[email protected]: The email address where aggregate reports should be sent.

Step 3: Add the DMARC Record to DNS

1. Log in to your DNS management console.

2. Create a new TXT record with the following settings:

   • Name: _dmarc.yourdomain.com

   • Type: TXT

   • Value: The DMARC record you created (e.g., v=DMARC1; p=none; rua=mailto:[email protected];)

Step 4: Verify the DMARC Record

After adding the DMARC record, you should verify it to ensure it's configured correctly. You can use various online DMARC verification tools for this purpose.

Step 5: Monitor and Adjust

Once verified, monitor the reports sent to the email address specified in the rua tag. These reports will help you understand how your emails are being handled and whether you need to adjust your DMARC policy.

Step 6: Enforce Policy

After a monitoring period, you can change the DMARC policy from p=none to p=quarantine or p=reject based on your requirements and the data you've gathered.

Note

The above steps are a simplified guide. DMARC can be complex, and you may need to include additional tags in your DMARC record based on your specific needs.

Always remember to test thoroughly before enforcing strict policies to avoid legitimate emails being marked as spam or rejected.

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